Alliance Development

The most credible spokespeople on any contentious issue are third parties who have no commercial interest in the outcome. Their voices carry far more weight, and are more apt to be quoted in the media, than any corporate executive. Yet most companies make the mistake of not cultivating relationships with potential allies until they become embroiled in a crisis. At that point it is too late to start an advocacy program.

Hogen Communications has experience is recruiting, training and deploying allies on behalf of healthcare information companies, educational reform movements and major pharmaceutical corporations. Our network of contacts and our knowledge of the nonprofit and NGO world can be leveraged for almost any cause. If your firm does not have an alliance development program under way, the time to start one is now - well before you need to draw on it.